Fandom & Social Networking
Fandom exists in many shapes and forms, a film, book or any product can become somebodies obsession and they will buy into said film, book or product as much as they can. An obvious example of a series of films that has a massive fan base is Star Wars. Some fans simply enjoy the films, some fans take their love to extremes and will attend conventions, buy books, graphic novels, action figures, comics, merchandise, get tattoos, cosplay and sometimes even style their own personality around a character they respect and admire. 500 Days of Summer is an indie film so for the most part, such products don’t exist around the film but there are other ways in which people try to show their respect and admiration for the film. I looked into 500 Days of Summer via Tumblr and I discovered a whole network of people whose lives revolve this film. I found blogs dedicated to Toms and Summers character, blogs dedicated to the actors Joseph Gordon-Levitt and Zooey Deschanel and blogs dedicated to the film, providing us with GIFs created by fans, screen prints of the film, art work, fashion inspired by Summer, tattoos, quotes, typography created by graphic artists etc. A fan will always find a way to express their esteem, with or without products that they can but into. Here are a few examples of things I found.
Outfits and clothing inspired by Summers character.
A 500 Days of Summer inspired tattoo.
500 Days of Summer fan art.
With the rising power of social networking, forums and chat rooms are slowly dying out to the likes of sites such as Tumblr, Blogspot, Facebook, Twitter, etc. Social networking has become a way of sharing information, which is important to fans. You can search for any film on Tumblr, using the tags and you then have access to reviews, quotes, images, spoilers, artwork, everything you could need or want. On Facebook, you can now visit the profile of a friend and you will be told what films, books, music, etc that you both like, so you then know you can discuss said film with that friend, because you know they’ve seen it. You can search tags on Twitter to find peoples opinions on films or whatever else you need. Social networking is encouraging people to try new things, Tumblr is the reason that I personally watched 500 Days of Summer. I follow a lot of film orientated blogs, and I started to see images from 500 Days of Summer posted, so I asked one of the blogs I followed what the film was about and what they thought about it, I purchased the film the next day.