My name is Kelsey. I'm a 22 year old media student, aspiring to work in film, television and games.

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“Film your murders like love scenes, and film your love scenes like murders.” - Alfred Hitchcock


Audience Theory

Documentary - Pins & Needles

Ident Project

Interview Techniques and Purposes

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We Need To Talk About Kevin - The best film I’ve seen in a long time. I highly recommend investing in the book and reading it firstly, a lot of the issues shown in the film aren’t explained, you could miss a lot of the power that this film could have over you if you choose to ignore the book. 
If you have some spare pennies and you wanted to make an investment, do it in this book and film. You won’t have wasted your money.
Just incredible.
Fandom & Social Networking
Fandom exists in many shapes and forms, a film, book or any product can become somebodies obsession and they will buy into said film, book or product as much as they can. An obvious example of a series of films that has a massive fan base is Star Wars. Some fans simply enjoy the films, some fans take their love to extremes and will attend conventions, buy books, graphic novels, action figures, comics, merchandise, get tattoos, cosplay and sometimes even style their own personality around a character they respect and admire. 500 Days of Summer is an indie film so for the most part, such products don’t exist around the film but there are other ways in which people try to show their respect and admiration for the film. I looked into 500 Days of Summer via Tumblr and I discovered a whole network of people whose lives revolve this film. I found blogs dedicated to Toms and Summers character, blogs dedicated to the actors Joseph Gordon-Levitt and Zooey Deschanel and blogs dedicated to the film, providing us with GIFs created by fans, screen prints of the film, art work, fashion inspired by Summer, tattoos, quotes, typography created by graphic artists etc. A fan will always find a way to express their esteem, with or without products that they can but into. Here are a few examples of things I found.

Outfits and clothing inspired by Summers character.

A 500 Days of Summer inspired tattoo.

500 Days of Summer fan art.
With the rising power of social networking, forums and chat rooms are slowly dying out to the likes of sites such as Tumblr, Blogspot, Facebook, Twitter, etc. Social networking has become a way of sharing information, which is important to fans. You can search for any film on Tumblr, using the tags and you then have access to reviews, quotes, images, spoilers, artwork, everything you could need or want. On Facebook, you can now visit the profile of a friend and you will be told what films, books, music, etc that you both like, so you then know you can discuss said film with that friend, because you know they’ve seen it. You can search tags on Twitter to find peoples opinions on films or whatever else you need. Social networking is encouraging people to try new things, Tumblr is the reason that I personally watched 500 Days of Summer. I follow a lot of film orientated blogs, and I started to see images from 500 Days of Summer posted, so I asked one of the blogs I followed what the film was about and what they thought about it, I purchased the film the next day.
Pre and Post Viewing Experience & Active Spectatorship 
As a human being we absorb what goes on around us, what affects us throughout our life is what crafts us into the people we become and this is how everybody reads a film differently, this is referred to as reception study, the belief that our own individualism reflects upon our reading. Post structuralism is referring to the spectator as being the creation of meaning which is how we know that a pre-viewing experience can change your entire outlook on what you watch and affect your enjoyment of a film drastically, for example, if you were a 19-year-old female whose boyfriend that you were head over heels in love with had recently left her for another woman, you may sit and watch 500 Days of Summer and pity Toms character and loathe Summer, the film may make you feel jealous and you may end up disliking it, either way it can make you feel very passionately towards the film because it reminds you of the recent heartache you just suffered. If you are a 19-year-old male, who has recently found a partner and you’re falling in love with a girl, you will be able to compare your own experiences to Toms in the beginning of the film, such as how Tom feels when he’s with Summer, the little details he picks up on and notices that the male will find pleasant to view yet the female who recently lost her relationship will look at it with bitterness. The female will leave the cinema believing the film intends to show you that everything at some point ends, good guys come last and that women are evil. The male will leave the cinema and will say it’s a happy ending, because Tom find himself another girl in the end and it will inevitably lead to happiness, because Tom deserves it for being the good guy.

Whilst browsing the 500 Days of Summer tag on Tumblr, I came across this. I think this is good evidence to show how different peoples personalities and experiences can differ the opinions of the audience.
To create your own meaning for a film, which is what you often do if you are watching something that you can relate to due to a pre-viewing experience, is called active spectatorship. To actively spectate a film is to really take in what you’re viewing, to think about it throughout or to turn and talk to friends or family during the film to discuss why you think something, or what you think a character is trying to say. You’re taking part and you’re getting personally involved in what happen. The opposite of being an active spectator is to be a passive spectator, to simply take what you see, which is the intended reading and take it for what it is, thus supporting the hyperdermic needle theory, that we all, collectively, as the human race, see everything the same.
ACTUALLY NO! I’m going to challenge myself and write about 500 Days of Summer instead, it’s not a genre I know inside out and it’s not a film that I would typically enjoy (though I loved it) I think it’ll be more interesting to write about a film I don’t know like the back of my hand.
I’m going to be writing a series of pieces regarding audience theory and I’ve chose to write about a favourite film of mine, Natural Born Killers.
The Purpose and Nature of Ident Design

An Ident is a way for a television channel to identify themselves between programmes, or for a film production company to identify themselves before you begin watching your main feature, or a games production company to remind you who created your product before you play. For example, the bouncing desktop lamp we all recognise from Pixar, the magical castle of Disney or the drum roll and trumpet fanfare we associate with 20th Century Fox. Sight and sound combine and we instantly know who accommodated us with what we are about to experience. We, as an audience, recognise these brands as we are shown them every time we sit down to watch a film, play a game or watch television. We see them from a young age and will continue to see them as we grow, being constantly reminded as to where the content you’re watching comes from, what channel you’re watching or who provided you with what you’re about to play. 

Different Idents are created for different purposes. Some are there to inform us and give us a taster of what we will be presented with if we tune in to a certain channel, on a specific day at the given time and some are there for entertainment purposes, to introduce you to what you are about to witness. Here are two different examples of Ident, the first to inform the audience and the second to entertain.

Information led Ident : CITV - Christmas Village by Bottletop Design
As an Ident created for a childrens channel, it has to remain entertaining to keep the young target audiences interest but this Ident is information led. We are shown what to expect from this channel over the Christmas season. The Christmas village is created in a cartoon animation, very brightly coloured and fast paced with seasonal music in the background, which will appeal more to the target audience than something designed to be shown on a channel such as Dave or Sky Living.

Entertainment led Ident : Kerrang! Live Life Loud by Nicholas Bentley
This Ident was created for an alternative music television channel. This would be used between different programmes to announce was coming next and the voice over would cut before the explosion. We are revealed the target audience in the Ident itself. Kerrang is a channel which is male dominated and aims towards the 14-25 age range, and older or younger, depending on your musical preferences. Rock music is typically associated with going against the norm, being on the edge and being dangerous, the explosion and the rebellious behaviour of the young boys in the Ident embody the stereotype perfectly and therefore, reveal themselves with a bang to their audience, to remind them who the channel is and what they stand for. 

Idents are often changed, to repackage the same box depending on what’s within the parcel. For example, Summit Entertainment change their Ident often to appeal to the specific audience watching different types of films and to make the Ident flow more smoothly into the opening of the film. Here are two examples of the Summit Entertainment logo within different Idents for two different films.

Summit Entertainment logo for The Twilight Saga : Eclipse

Summit Entertainment logo for The Hurt Locker

The sepia toning of the Ident for The Hurt Locker goes with the location the film is set in, the sand, dirt and dusty terrain of Iraq. The opening scene of Eclipse shows us Riley walking of a cafe and into heavy rainfall. 
Idents are adaptable, to change according the film they’re being used for, the game, the channel, a specific programme, a season, a school holiday etc. Idents need to change, expecially on television as we see them so often, you don’t want to bore your audience with the same Ident for years on end, to do something new and fresh can give the channel a new, clean image and refreshes the audience with who they are. 



n pl -ties

1. the state of having unique identifying characteristics held by no other person or thing
2. the individual characteristics by which a person or thing is recognized

Today I began my Ident project, I thought I’d begin by refreshing my mind with the dictionary explanation for the word “identity”.
Throughout this project, I’ll be posting project diary extracts, Idents I find or see within films, television and games which I personally think are inspirational and well created, I’ll tell you why and I’ll be throwing in a couple of essays to explain purposes and the nature of Ident design and the success and failures in onscreen graphics.
Any feedback from other students, teachers, followers etc would be more than appreciated and welcome.

'consequence v2' - a theme for tumblr by sweet themes.